DEMOGRAPHICS: UPSCALE, GROWING MARKET

Based on USTA and Tennis Industry Association data, Florida Tennis reaches an upscale, affluent and educated market that is expanding in one of the fastest growing states in America. Here are some specific details of readers:

* Play tennis an average of 12 times per month.
* A strong junior group (23%) is supported by active tennis school programs, camps and academies.
* There is an enthusiastic senior group (21%) who play regularly.
* The majority of players are in the 35-50 range (50%), with an average age of 42.
* Annual household incomes: 59.2% over $100,000, 22% over $200,000, 16.5% $75,000 to $100,000, 1.41% $50,000 to $75,000.
* 54% are male and 46% are female.
* More than 70% buy and maintain tennis gear regularly (within three to four months on average).
* 90% hold college degrees or higher, and 33% are professionals.
* 95% are USTA members.
* More than 50% play at private facilities, 40% at public facilities.

CIRCULATION

Average circulation is 20,000 and readership 50,000.

Florida Tennis is distributed to more than 1,000 tennis organizations, clubs, resorts, parks, stores, schools and academies throughout Florida. Plus there are subscribers nationwide.